VERA’S BURGER SHACK
VERA’S BURGER SHACK
A rebranding project for the restaurant franchise Vera's Burger Shack. The new brand identity is modern with hints of the old brand and the 40 year history of the restaurant. A cohesive brand identity was built to present Vera's as a higher quality casual restaurant.
Student Project
Rebranding Project
Graphics
CONCEPT
Through the rebrand we will create a new playful and modern design. We want to be able to recognize the old Vera’s in the new brand identity. This was done by continuing to use the orange and cow print in the rebrand.
Current Logo
REBRAND
In the new logo we see the text stacked to resemble a burger.
With the addition of the coloured cow spots we see the brand identity become more playful. The final logo designs feel like a modern take on vintage design.
The cow print can be used as a recognizable way to frame images.
