Brand identity for a new physiotherapy clinic that emphasizes clients being active participants in their outcomes.
Brand Identity
Graphics
Website
CAPITOL PHYSIOTHERAPY
The client wanted to incorporate their hometown of Santa Fe into the logo. The name "Capitol Physiotherapy" was chosen because both Santa Fe and their current location in Victoria, B.C. are capital cities. We aimed to create a simple, professional brand that would be welcoming to a wide variety of physiotherapy patients.
CONCEPT
The shape for the primary logo was inspired by the outline of the New Mexico State Capitol Building. The badge logo is versatile and can be used on both dark and light backgrounds. We selected a slightly rounded and friendly typeface for the logo.
We created a primary logo, wordmark, and icon to accommodate various use cases. Additionally, we included a flag illustration to align with the capital city inspiration.
DESIGN
